News

Going Back To Cali

Posted by: Mark on February 15th, 2012 in News with no comments

It was cold in NYC the past weekend, so we welcome getting on a plane to support the participants in the enduranceWERX San Diego training camp this week. But fear not – David Sommerville will remain at the studio and continue to support those of you with your own “training camp” in New York City.  You can reach David by calling (646) 201-9219 or email him at david@ifixbyx.com

As we divide and conquer, you can keep up-to-date with our going on’s via our Twitter and Instagram accounts (both are @ifixbyx). We’ll be sure to post plenty of pics to keep you envious informed.

Of course, if you’re in search of something less digital and a bit more analog, you can swing by the local newsstand to grab a copy of Peloton 10. We’re really proud that Peloton included us in their “Birth of the New” feature in the current issue (and even more so because of the awesome cover with Lemond). If you’re out and about, be sure and grab a copy to see what we’ve been up to.

Post-Bowl

Posted by: Mark on February 8th, 2012 in News with no comments

After a thrilling Super Bowl Sunday – in which it was once again proven that New England sucks – we find ourselves realizing that winter (what we’ve had of one) is actually winding down, and we start turning our attention towards a new season.

 

What this means in the studio:  new bike builds are starting to trickle in. Folks who have recovered from the bills of the holidays are now scouring the internet picking out frames and components – proving that the optimal number of bikes is always n+1, n being the number of bikes you currently own.

We also appreciate this time of the year for the anticipation it brings: new teams are being formed, racers are being traded, and everyone is starting to get fit (or at least starting to talk about it seriously – you know who you are). One thing we are really looking forward to is the new SRAM Red group. Almost everything about this group is a game-changer in the world of cabled systems (yes, we are doing so many Di2 installs even we are surprised). But from the new “Yaw Technology” on the front derailleur, to the integrated Quarq cranks, to the elastomers between the cogs on the cassette, there isn’t a single thing here that hasn’t made us say “Wow”.  We’ll be talking a lot more about Red in the near future, but if you’re on the fence deciding on a top-level group, give us a call and we’ll talk you through the feature set.

 

Next week we’ll get to fast-forward to early summer as we join EnduranceWerx on their San Diego training camp. We’ll be providing race-level support for the duration of the camp, and we have to say we can think of worse gigs to take in February. If you’re participating in the camp – we’ll see you next week, otherwise stay tuned for some updates. (February 17-20)

And speaking of training, we are getting excited for our sponsorship of the new Champion System p/b Stan’s No Tubes to hit the road, literally. Check out their new site for news and results throughout the season. We have it on good authority they’re going to have some tricks up their sleeve in the world of social media.

That’s A Wrap

Posted by: Mark on January 30th, 2012 in Events, News with no comments

We’re used to working in any and all circumstances. Whether we’re providing support at a race or training camp or giving a customer a hands-on tutorial about a problem with their bike here in the studio, we pride ourselves on our adaptability above and beyond your typical bike shop.

But last Thursday we experienced something completely new – a real, live film crew! That’s right – Ifixbyx was selected by software company Acclivity to be featured as a small business in an upcoming advertisement. As big fans and daily users of their Checkout software, we were both honored and enthusiastic to be part of the project. It was especially cool to see how a commercial gets made, and even cooler that our studio was the big star of the show! Dollies, cameras and lights rolled in around 8am. After some still photography and an interview, the crew shot some b-roll (that’s industry-talk for “filler”), and around 1pm we heard “That’s a wrap!”

We can’t wait to see the finished product. In the meantime, if you’re a small business and in need of a point-of-sale solution, be sure and checkout Checkout!

 

 

 

Training Day(s)

Posted by: Mark on January 23rd, 2012 in News, Tips with no comments

OK, now that winter decided to join us, the inevitable indoor training sessions (at home, or at the enduranceWERX studio) are becoming a reality.

Unfortunately, we’ve seen far too many good tires go the way of the trash bin due to these intense hours on the trainer. That’s why we’d like to take the time to point out the importance of using a trainer tire. The robust compound won’t succumb to failure (see the all-too-common example in the photo above – where the tread starts to delaminate from the tire itself) or wear out prematurely.

We sell a snazzy blue number by TACX that’s a fair bit cheaper than a standard road tire. Stop by or give us a call and we’ll tell you more about it.

Off To The Roller Races

Posted by: Mark on January 18th, 2012 in Events, News with no comments

Tomorrow night, (Thu,January 19th) the NYC cycling community will show its support for the proposed velodrome at the Kingsbridge Armory. Tickets for this roller race event are $20, and all proceeds will go towards making the project a reality. Stop by for a guaranteed good time.

Hosted by John Eustice, with support from Bronx Brewery, Stan’s No Tubes, BikeWorks NYC, and many others. We hope to see you there!

Roller Races for the Kingsbridge Armory Velodrome – Amity Hall, 80 W3rd Street, Greenwich Village

Tickets available HERE

Service Course

Posted by: Mark on January 10th, 2012 in News with no comments

Our partners at enduranceWERX are gearing up for another enduranceCAMP in San Diego.

From Feb 17-20th, Chad & Co will kick start your training season with 4 days of 60-80 mile rides on some of the best routes in the country. As usual, Ifixbyx will be on hand to provide support via sag wagon and before and after each day.

We’re really looking forward to a few days in the sun on the West Coast- and there are a few spots left – won’t you join us?!

enduranceCAMP : Feb 17-20

 

Enter 2012

Posted by: Mark on January 4th, 2012 in News with no comments
Another season has passed and it’s time to pause for a moment and catch our breath.  2011 was a pretty exciting year at Ifixbyx.  We started the season in the same 800 sq.ft. shop as the previous year, but we ended in a wonderful new studio with nearly triple the floor space.  This past summer we added another new feature who goes by the name David Sommerville.  Dave’s arrival was none too soon.  The same growth that allowed the move also required more manpower.  Those who know Dave can vouch for his work ethic, his vast knowledge of all things cycling, and his commitment to bike racing in NYC and the tools thereof. Our partnership with EnduranceWerx continued to thrive.  Chad and his crew have seen similar growth and we both look forward to continued success in the coming year.
We have a lot in store for 2012.  We continue our commitment to helping our athletes achieve their cycling-related goals with even more services intended to keep their machines functioning flawlessly.  We added a new, fully stocked workstation that is available to rent.  To help with the inevitable overcrowding in your apartment, we have both bicycle and wheel storage space is available.  Of course, we are still a partner with Echappé Wheels and now we are now proud to be associated with BikeCPR to fix your busted carbon frame, fork or accessory.
Heading into the new racing season we are proud to announce our sponsorship of the newly formed SixCycle/RK&O team.  SixCycle was born out of necessity as the success of the NYVelocity program meant that graduates needed somewhere to go.  We anticipate that SixCycle will be a major force in the Cat. 3/4 field this year.
Speaking of NYVelocity: we are again proud sponsors of the the NYVelocity women’s racing team.  Watch for the ladies in black and pink at a race near you.
2012 marks the beginning of what we hope to be a wonderful and long-term relationship with the newest player in the Pro/1/2 mens arena – Champion System p/b Stan’s NoTubes.  We’ve got a few surprises in the works as part of this relationship.  For starters, Ifixbyx will be the agent for a no-cost Stan’s Tubeless wheel demo program.  Look for more info on this and other promotions coming soon.
As we roll into fall we will again work with the Philadelphia Cyclocross School as they continue to take the Mid-Atlantic CX scene by storm.
OK, lets get to work.  The holidays are over and time to get serious.  Please let us know what we can do to help you.
-Mark Purdy
January 2012
NYC

Gift 911

Posted by: Mark on December 21st, 2011 in News with no comments

We’ve got the solution to your down-to-the wire Holiday shopping – Ifixbyx gift certificates. With the days officially getting longer as of today, any self respecting roadie or triathlete is already working on next year’s training plan. What they really need is to make sure their bike is in tip-top condition.

Whether it’s building up a winter training ride, or finally putting an end to all the creaks and squeaks from last season, there is no better way to kick off 2012 than some professional bike maintenance.

All levels of certificates/service available. Check out our Studio page for rates, then give us a call and put together the ultimate gift!

Ifixbyx Gift Certificates : 646-201-9219

The Right Tool In The Wrong Hands

Posted by: Mark on December 14th, 2011 in News with 4 comments

I broke a tool the other day. Well, if I want to be technical about, one of the other guys in the shop (who shall remain nameless) broke the tip off my #2 screwdriver. That tool had been with me for nearly ten years. I’ve had tools for longer time periods, but a #2 – along with a good 5mm Allen wrench – are the two tools that get used the most often.

The thing I liked most about that specific #2 was the handle: black with red flames. You know – NASCAR style! It resided in the cheap section of any hardware store. The tip was the perfect size and profile to fit snugly into derailleur limit screws. I’ve had “nicer” drivers from expensive sets made by more reputable manufacturers, but those issues alone don’t make for a good tool.

Found in the dollar section at Sears in Appleton, WI, NASCAR sat in the toolbox for a while because I already had a perfectly good #2 on the wall. In fact, the first couple of seasons it only saw piecemeal work at best. You know – the dirty stuff that I didn’t want my everyday #2 to be bothered with. I used it as a pry bar, a chisel, a punch – I even used the handle as a hammer. Hell, it was only a dollar! If it broke, so what? I’d go get another one. But it didn’t break. It hung in there like a trooper. Waiting patiently for the chance to get in the game full time. And then, one day it happened. I committed the mortal sin of accidentally leaving my everyday #2 at a race. It was time for the NASCAR screwdriver to step on the field and become the starter. And it did, for nearly 10 years straight.

Just like any new tool, it took a while for us to get to know each other. The weight, the balance, the texture and profile of the handle all had to become natural to me…. just like anytime you make new friends, there’s a break-in period where you aren’t sure if things are going to work out. I remember trying at least one other #2 during those early days. But this one stuck and won the starting job for good. It even traveled all over the country and much of the world with me. That screwdriver went to China, for cryin’ out loud. It is no exaggeration to say that tool adjusted hundreds of thousands of dollars worth of equipment. All for $1.

#2 finally gave up the ghost doing what it was meant to do – trying to remove a rusted cleat screw from the bottom of a shoe. This screw was rusted SOLID. NASCAR didn’t stand a chance.

I don’t mean this to sound like an obituary; it was a tool, and it did its job well. I respect that. I don’t feel bad about the passing. But I have to admit that I’m a bit bothered by the fact that I wasn’t at the helm when it “died”. Someone decided to borrow NASCAR without my permission. He knew better than to ask because I wouldn’t have given it. And now NASCAR #2 is gone. If someone was gonna kill off that sombitch, I wish it would have been me. I think it deserved that. We both did.

So it’s time to reach into the toolbox and grab the next #2. It’s a Husky with a black rubber handle. I’ve been using it for a week or so now. I’ll let you how things work out. In ten years.

Holiday Helper

Posted by: Mark on December 6th, 2011 in News with no comments

Ah, the Holi-daze.

Black Friday, Cyber Monday, stocking-stuffers, lists of gadgets and gizmos… BAH.

Here at Ifixbyx we prefer to keep it simple.  Instead of buying another doo-dad for the cyclist in your life, how about a Gift Certificate from us?  Whether they apply it to repair work or mechanic lessons or even work stand rental, an Ifixbyx Gift Certificate is sure to please.  Gift Certificates can be purchased for any dollar amount so go nuts and consult our price list on the studio page.  As always, if you have any questions please give us a call at 646-201-9219, or stop by our new shop space and say “Hi”!