News

At the end of last year, we hinted at a new wheel demo program coming from our friends at Stan’s No Tubes. Now, we are pleased to announce that the deal is sealed (pun intended).

It works like this: You’re thinking of going tubeless (everyone’s doing it) but you don’t know where to start. Simple – just bring in your current wheels, and we’ll let you use a pair of Stan’s for up to a week! We are convinced you’ll love the experience.

All the demo info is here on Stan’s site.

And head on over to their main site for tons of tubeless tech, including some great videos on conversion and installation.

It was cold in NYC the past weekend, so we welcome getting on a plane to support the participants in the enduranceWERX San Diego training camp this week. But fear not – David Sommerville will remain at the studio and continue to support those of you with your own “training camp” in New York City.  You can reach David by calling (646) 201-9219 or email him at david@ifixbyx.com

As we divide and conquer, you can keep up-to-date with our going on’s via our Twitter and Instagram accounts (both are @ifixbyx). We’ll be sure to post plenty of pics to keep you envious informed.

Of course, if you’re in search of something less digital and a bit more analog, you can swing by the local newsstand to grab a copy of Peloton 10. We’re really proud that Peloton included us in their “Birth of the New” feature in the current issue (and even more so because of the awesome cover with Lemond). If you’re out and about, be sure and grab a copy to see what we’ve been up to.

After a thrilling Super Bowl Sunday – in which it was once again proven that New England sucks – we find ourselves realizing that winter (what we’ve had of one) is actually winding down, and we start turning our attention towards a new season.

What this means in the studio:  new bike builds are starting to trickle in. Folks who have recovered from the bills of the holidays are now scouring the internet picking out frames and components – proving that the optimal number of bikes is always n+1, n being the number of bikes you currently own.

We also appreciate this time of the year for the anticipation it brings: new teams are being formed, racers are being traded, and everyone is starting to get fit (or at least starting to talk about it seriously – you know who you are). One thing we are really looking forward to is the new SRAM Red group. Almost everything about this group is a game-changer in the world of cabled systems (yes, we are doing so many Di2 installs even we are surprised). But from the new “Yaw Technology” on the front derailleur, to the integrated Quarq cranks, to the elastomers between the cogs on the cassette, there isn’t a single thing here that hasn’t made us say “Wow”.  We’ll be talking a lot more about Red in the near future, but if you’re on the fence deciding on a top-level group, give us a call and we’ll talk you through the feature set.

Next week we’ll get to fast-forward to early summer as we join EnduranceWerx on their San Diego training camp. We’ll be providing race-level support for the duration of the camp, and we have to say we can think of worse gigs to take in February. If you’re participating in the camp – we’ll see you next week, otherwise stay tuned for some updates. (February 17-20)

And speaking of training, we are getting excited for our sponsorship of the new Champion System p/b Stan’s No Tubes to hit the road, literally. Check out their new site for news and results throughout the season. We have it on good authority they’re going to have some tricks up their sleeve in the world of social media.